-
Explore an overview of electronic commerce
Assessment Strategies
completing a written analysis of a current article related to EC
completing specified online quizzes
completing specified internet research exercises and then submitting your findings
completing specified Discussion Questions from the textbook
completing a written summary of lessons you learned
submitting assignments via e-mail by the required due date/time
Criteria
you investigate the various categories of electronic commerce (EC)
you explore the content and framework of EC
you summarize the major types of EC transactions
you investigate some EC business models
you summarize the benefits of EC to organizations, consumers, and society
you investigate the limitations of EC
you examine the role of the digital revolution in EC and the economic impact of EC
you explore the contribution of EC in helping organizations respond to environmental pressures
you summarize major managerial issues regarding EC
-
Identify eCommerce marketing mechanisms
Assessment Strategies
completing a written analysis of a current article related to EC
completing specified online quizzes
completing specified internet research exercises and then submitting your findings
completing specified Discussion Questions from the textbook
completing a written summary of lessons you learned
submitting assignments via e-mail by the required due date/time
Criteria
you investigate the various categories of electronic commerce (EC)
you explore the content and framework of EC
you summarize the major types of EC transactions
you investigate some EC business models
you summarize the benefits of EC to organizations, consumers, and society
you investigate the limitations of EC
you examine the role of the digital revolution in EC and the economic impact of EC
you explore the contribution of EC in helping organizations respond to environmental pressures
you summarize major managerial issues regarding EC
-
Analyze retailing of products and services in EC
Assessment Strategies
completing a written analysis of a current article related to EC
completing specified online quizzes
completing specified internet research exercises and then submitting your findings
completing specified Discussion Questions from the textbook
completing a written summary of lessons you learned
submitting assignments via e-mail by the required due date/time
Criteria
you summarize the primary business models of electronic retailing ("e-tailing")
you investigate various e-tail markets (books, music, cars)
you analyze the principles of "click-and-mortar" strategies for traditional retailers
you summarize how online travel and tourism operate
you investigate the online employment market, including its drivers and benefits
you analyze online real estate
you analyze online insurance
you analyze online stock trading
you analyze cyberbanking and online personal finance
you investigate on-demand delivery by e-grocers
you investigate the delivery of digital products and online entertainment
you investigate various e-tail consumer aids including comparison-shopping aids
you identify the critical success factors for direct marketing and e-tailing
you analyze reintermediation in e-tailing
you analyze channel conflicts in e-tailing
you analyze personalization in e-tailing
-
Identify consumer behavior, customer service, and advertising in EC
Assessment Strategies
completing a written analysis of a current article related to EC
completing specified online quizzes
completing specified internet research exercises and then submitting your findings
completing specified Discussion Questions from the textbook
completing a written summary of lessons you learned
submitting assignments via e-mail by the required due date/time
Criteria
you summarize the factors that influence consumer behavior online
you investigate the decision-making process of consumer purchasing online
you investigate how companies are building one-to-one relationships with customers
you examine the issues of e-loyalty and e-trust in EC
you explain how personalization is accomplished online
you investigate consumer market research in EC
you explain the tools for the implementation of customer service online
you investigate the characteristics of Web advertising
you identify the major advertising methods used on the Web
you investigate the various online promotions
you investigate the issues involved in measuring the success of Web advertisements as they relate to different pricing methods
you investigate the role of intelligent agents in consumer issues and advertising applications
-
Examine Company-Centric B2B and Collaborative Commerce
Assessment Strategies
completing a written analysis of a current article related to EC
completing specified online quizzes
completing specified internet research exercises and then submitting your findings
completing specified Discussion Questions from the textbook
completing a written summary of lessons you learned
submitting assignments via e-mail by the required due date/time
Criteria
you investigate the B2B field
you examine the major types of B2B models
you examine the characteristics of the sell-side marketplace
you examine the sell-side intermediary models
you investigate the characteristics of the buy-side marketplace and e-procurement
you explain how forward and backward auctions work in B2B
you investigate B2B aggregation and group purchasing models
you examine collaborative e-commerce and interorganizational systems
you identify infrastructure and standards requirements for B2B
-
Analyze public B2B exchanges
Assessment Strategies
completing a written analysis of a current article related to EC
completing specified online quizzes
completing specified internet research exercises and then submitting your findings
completing specified Discussion Questions from the textbook
completing a written summary of lessons you learned
submitting assignments via e-mail by the required due date/time
Criteria
you investigate e-marketplaces and exchanges
you identify various types of e-marketplaces
you examine B2B portals
you examine third-party exchanges
you distinguish between e-procurement and e-selling consortia
you investigate the various ownership and revenue models of exchanges
you investigate the support mechanisms offered by exchanges including auctions
you analyze networks of exchanges and exchange management
you analyze the critical success factors of exchanges
you investigate implementation and development issues of e-marketplaces and exchanges
you analyze the major support services of B2B
you analyze the extranet and its role in supporting marketplaces and exchanges
-
Examine Intrabusiness, E-Government, C2C, E-Learning
Assessment Strategies
completing a written analysis of a current article related to EC
completing specified online quizzes
completing specified internet research exercises and then submitting your findings
completing specified Discussion Questions from the textbook
completing a written summary of lessons you learned
submitting assignments via e-mail by the required due date/time
Criteria
you examine the major activities of intrabusiness e-commerce
you investigate the intranet and its use in organizations
you examine the relationship between corporate portals and intranets
you investigate e-government to citizens (G2C) and to business (G2B)
you examine various e-government initiatives
you differentiate how peer-to-peer technology works in intrabusiness, in B2B, and in C2C e-commerce
you examine online publishing and e-books
you examine e-learning and virtual universities
you examine knowledge management and dissemination
-
Characterize Mobile Commerce
Assessment Strategies
completing a written analysis of a current article related to EC
completing specified online quizzes
completing specified internet research exercises and then submitting your findings
completing specified Discussion Questions from the textbook
completing a written summary of lessons you learned
submitting assignments via e-mail by the required due date/time
Criteria
you investigate the characteristics and attributes of m-commerce
you explore the drivers of m-commerce
you investigate the technologies that support m-commerce
you examine the wireless standards and transmission networks
you investigate m-commerce applications in finance, marketing, and customer service
you characterize the applications of m-commerce within organizations
you investigate B2B and supply chain applications of m-commerce
you investigate consumer and personal applications of mo=commerce
you identify some non-Internet m-commerce applications
you analyze location-based commerce (l-commerce)
you identify the major limitations and implementation issues of m-commerce
you explore some m-commerce implementation issues
-
Explore law, ethics, and cyber crime in EC
Assessment Strategies
completing a written analysis of a current article related to EC
completing specified online quizzes
completing specified internet research exercises and then submitting your findings
completing specified Discussion Questions from the textbook
completing a written summary of lessons you learned
submitting assignments via e-mail by the required due date/time
Criteria
you differentiate between legal and ethical issues in EC
you explore the difficulties of protecting privacy in EC
you identify issues of intellectual property rights in EC
you investigate the conflict between free speech and censorship on the Internet
you document the rapid rise in computer and network security attacks
you investigate the factors contributing to the rise of EC security breaches
you examine the key security issues facing EC sites
you explore some of the major types of cyber attacks against EC sites
you investigate some of the technologies used to secure EC sites
-
Analyze payments and order fulfillment in EC
Assessment Strategies
completing a written analysis of a current article related to EC
completing specified online quizzes
completing specified internet research exercises and then submitting your findings
completing specified Discussion Questions from the textbook
completing a written summary of lessons you learned
submitting assignments via e-mail by the required due date/time
Criteria
you analyze the crucial factors that determine the success of e-payment methods
you examine the key elements in securing e-payments
you analyze the players and processes involved in using credit cards online
you identify the uses and benefits of purchase cards
you investigate the different categories and potential uses of smart cards
you investigate circumstances various online alternatives to credit card payments, identifying under what they are best used
you analyze the processes and parties involved in e-checking
you investigate the role of order fulfillment and back-office operations in EC
you analyze the EC order fulfillment process
you identify the major problems of EC order fulfillment
you analyze various solutions to EC order fulfillment problems
-
Explore E-strategy, Internet Communities, and Global EC
Assessment Strategies
completing a written analysis of a current article related to EC
completing specified online quizzes
completing specified internet research exercises and then submitting your findings
completing specified Discussion Questions from the textbook
completing a written summary of lessons you learned
submitting assignments via e-mail by the required due date/time
Criteria
you explore the importance and essentials of EC strategies
you investigate the strategy planning and formulation process for EC
you explore how EC applications are discovered, justified, and prioritized
you examine strategy implementation and assessment, including the use of metrics
you investigate EC failures including lessons for success
you explore the role and impact of virtual communities on EC
you evaluate the issues involved in global EC
you analyze the impact of EC on small businesses
you examine the relationship between EC and BPR, knowledge management, and virtual corporations
you explore the future of EC
-
Identify EC applications and infrastructure
Assessment Strategies
completing a written analysis of a current article related to EC
completing specified online quizzes
completing specified internet research exercises and then submitting your findings
completing specified Discussion Questions from the textbook
completing a written summary of lessons you learned
submitting assignments via e-mail by the required due date/time
Criteria
you identify the major steps in developing an EC application
you investigate the major functionalities of EC applications
you summarize the benefits and limitations of major EC application development options
you examine various E application outsourcing options
you investigate the major components of an electronic catalog and EC application suite
you explore various methods for connecting an EC application to back-end systems and databases
you identify the criteria used in selecting an outsourcing vendor and package
you investigate the value and uses of EC application to log files
you summarize the importance of EC application maintenance
you summarize the difficulties of EC application maintenance
-
Construct a business plan for an EC initiative
Assessment Strategies
completing an online EC Business Plan tutorial
completing a business plan for an EC initiative
submitting your EC business plan via e-mail by the required due date/time
Criteria
you identify the value of an EC business plan
you identify the critical elements of an EC business plan
you examine a business plan for your EC initiative
your business plan is completed according to the instructor's guidelines