10104168eCommerce in Marketing
Course Information
Description
This course provides participants with the tools and opportunity to define eCommerce; examine how eCommerce is being conducted and managed; and explore major opportunities, limitations, issues, and risks involved with conducting business over the Internet and on the Web
Total Credits
3
Course Competencies
  1. Explore an overview of electronic commerce
    Assessment Strategies
    completing a written analysis of a current article related to EC
    completing specified online quizzes
    completing specified internet research exercises and then submitting your findings
    completing specified Discussion Questions from the textbook
    completing a written summary of lessons you learned
    submitting assignments via e-mail by the required due date/time
    Criteria
    you investigate the various categories of electronic commerce (EC)
    you explore the content and framework of EC
    you summarize the major types of EC transactions
    you investigate some EC business models
    you summarize the benefits of EC to organizations, consumers, and society
    you investigate the limitations of EC
    you examine the role of the digital revolution in EC and the economic impact of EC
    you explore the contribution of EC in helping organizations respond to environmental pressures
    you summarize major managerial issues regarding EC

  2. Identify eCommerce marketing mechanisms
    Assessment Strategies
    completing a written analysis of a current article related to EC
    completing specified online quizzes
    completing specified internet research exercises and then submitting your findings
    completing specified Discussion Questions from the textbook
    completing a written summary of lessons you learned
    submitting assignments via e-mail by the required due date/time
    Criteria
    you investigate the various categories of electronic commerce (EC)
    you explore the content and framework of EC
    you summarize the major types of EC transactions
    you investigate some EC business models
    you summarize the benefits of EC to organizations, consumers, and society
    you investigate the limitations of EC
    you examine the role of the digital revolution in EC and the economic impact of EC
    you explore the contribution of EC in helping organizations respond to environmental pressures
    you summarize major managerial issues regarding EC

  3. Analyze retailing of products and services in EC
    Assessment Strategies
    completing a written analysis of a current article related to EC
    completing specified online quizzes
    completing specified internet research exercises and then submitting your findings
    completing specified Discussion Questions from the textbook
    completing a written summary of lessons you learned
    submitting assignments via e-mail by the required due date/time
    Criteria
    you summarize the primary business models of electronic retailing ("e-tailing")
    you investigate various e-tail markets (books, music, cars)
    you analyze the principles of "click-and-mortar" strategies for traditional retailers
    you summarize how online travel and tourism operate
    you investigate the online employment market, including its drivers and benefits
    you analyze online real estate
    you analyze online insurance
    you analyze online stock trading
    you analyze cyberbanking and online personal finance
    you investigate on-demand delivery by e-grocers
    you investigate the delivery of digital products and online entertainment
    you investigate various e-tail consumer aids including comparison-shopping aids
    you identify the critical success factors for direct marketing and e-tailing
    you analyze reintermediation in e-tailing
    you analyze channel conflicts in e-tailing
    you analyze personalization in e-tailing

  4. Identify consumer behavior, customer service, and advertising in EC
    Assessment Strategies
    completing a written analysis of a current article related to EC
    completing specified online quizzes
    completing specified internet research exercises and then submitting your findings
    completing specified Discussion Questions from the textbook
    completing a written summary of lessons you learned
    submitting assignments via e-mail by the required due date/time
    Criteria
    you summarize the factors that influence consumer behavior online
    you investigate the decision-making process of consumer purchasing online
    you investigate how companies are building one-to-one relationships with customers
    you examine the issues of e-loyalty and e-trust in EC
    you explain how personalization is accomplished online
    you investigate consumer market research in EC
    you explain the tools for the implementation of customer service online
    you investigate the characteristics of Web advertising
    you identify the major advertising methods used on the Web
    you investigate the various online promotions
    you investigate the issues involved in measuring the success of Web advertisements as they relate to different pricing methods
    you investigate the role of intelligent agents in consumer issues and advertising applications

  5. Examine Company-Centric B2B and Collaborative Commerce
    Assessment Strategies
    completing a written analysis of a current article related to EC
    completing specified online quizzes
    completing specified internet research exercises and then submitting your findings
    completing specified Discussion Questions from the textbook
    completing a written summary of lessons you learned
    submitting assignments via e-mail by the required due date/time
    Criteria
    you investigate the B2B field
    you examine the major types of B2B models
    you examine the characteristics of the sell-side marketplace
    you examine the sell-side intermediary models
    you investigate the characteristics of the buy-side marketplace and e-procurement
    you explain how forward and backward auctions work in B2B
    you investigate B2B aggregation and group purchasing models
    you examine collaborative e-commerce and interorganizational systems
    you identify infrastructure and standards requirements for B2B

  6. Analyze public B2B exchanges
    Assessment Strategies
    completing a written analysis of a current article related to EC
    completing specified online quizzes
    completing specified internet research exercises and then submitting your findings
    completing specified Discussion Questions from the textbook
    completing a written summary of lessons you learned
    submitting assignments via e-mail by the required due date/time
    Criteria
    you investigate e-marketplaces and exchanges
    you identify various types of e-marketplaces
    you examine B2B portals
    you examine third-party exchanges
    you distinguish between e-procurement and e-selling consortia
    you investigate the various ownership and revenue models of exchanges
    you investigate the support mechanisms offered by exchanges including auctions
    you analyze networks of exchanges and exchange management
    you analyze the critical success factors of exchanges
    you investigate implementation and development issues of e-marketplaces and exchanges
    you analyze the major support services of B2B
    you analyze the extranet and its role in supporting marketplaces and exchanges

  7. Examine Intrabusiness, E-Government, C2C, E-Learning
    Assessment Strategies
    completing a written analysis of a current article related to EC
    completing specified online quizzes
    completing specified internet research exercises and then submitting your findings
    completing specified Discussion Questions from the textbook
    completing a written summary of lessons you learned
    submitting assignments via e-mail by the required due date/time
    Criteria
    you examine the major activities of intrabusiness e-commerce
    you investigate the intranet and its use in organizations
    you examine the relationship between corporate portals and intranets
    you investigate e-government to citizens (G2C) and to business (G2B)
    you examine various e-government initiatives
    you differentiate how peer-to-peer technology works in intrabusiness, in B2B, and in C2C e-commerce
    you examine online publishing and e-books
    you examine e-learning and virtual universities
    you examine knowledge management and dissemination

  8. Characterize Mobile Commerce
    Assessment Strategies
    completing a written analysis of a current article related to EC
    completing specified online quizzes
    completing specified internet research exercises and then submitting your findings
    completing specified Discussion Questions from the textbook
    completing a written summary of lessons you learned
    submitting assignments via e-mail by the required due date/time
    Criteria
    you investigate the characteristics and attributes of m-commerce
    you explore the drivers of m-commerce
    you investigate the technologies that support m-commerce
    you examine the wireless standards and transmission networks
    you investigate m-commerce applications in finance, marketing, and customer service
    you characterize the applications of m-commerce within organizations
    you investigate B2B and supply chain applications of m-commerce
    you investigate consumer and personal applications of mo=commerce
    you identify some non-Internet m-commerce applications
    you analyze location-based commerce (l-commerce)
    you identify the major limitations and implementation issues of m-commerce
    you explore some m-commerce implementation issues

  9. Explore law, ethics, and cyber crime in EC
    Assessment Strategies
    completing a written analysis of a current article related to EC
    completing specified online quizzes
    completing specified internet research exercises and then submitting your findings
    completing specified Discussion Questions from the textbook
    completing a written summary of lessons you learned
    submitting assignments via e-mail by the required due date/time
    Criteria
    you differentiate between legal and ethical issues in EC
    you explore the difficulties of protecting privacy in EC
    you identify issues of intellectual property rights in EC
    you investigate the conflict between free speech and censorship on the Internet
    you document the rapid rise in computer and network security attacks
    you investigate the factors contributing to the rise of EC security breaches
    you examine the key security issues facing EC sites
    you explore some of the major types of cyber attacks against EC sites
    you investigate some of the technologies used to secure EC sites

  10. Analyze payments and order fulfillment in EC
    Assessment Strategies
    completing a written analysis of a current article related to EC
    completing specified online quizzes
    completing specified internet research exercises and then submitting your findings
    completing specified Discussion Questions from the textbook
    completing a written summary of lessons you learned
    submitting assignments via e-mail by the required due date/time
    Criteria
    you analyze the crucial factors that determine the success of e-payment methods
    you examine the key elements in securing e-payments
    you analyze the players and processes involved in using credit cards online
    you identify the uses and benefits of purchase cards
    you investigate the different categories and potential uses of smart cards
    you investigate circumstances various online alternatives to credit card payments, identifying under what they are best used
    you analyze the processes and parties involved in e-checking
    you investigate the role of order fulfillment and back-office operations in EC
    you analyze the EC order fulfillment process
    you identify the major problems of EC order fulfillment
    you analyze various solutions to EC order fulfillment problems

  11. Explore E-strategy, Internet Communities, and Global EC
    Assessment Strategies
    completing a written analysis of a current article related to EC
    completing specified online quizzes
    completing specified internet research exercises and then submitting your findings
    completing specified Discussion Questions from the textbook
    completing a written summary of lessons you learned
    submitting assignments via e-mail by the required due date/time
    Criteria
    you explore the importance and essentials of EC strategies
    you investigate the strategy planning and formulation process for EC
    you explore how EC applications are discovered, justified, and prioritized
    you examine strategy implementation and assessment, including the use of metrics
    you investigate EC failures including lessons for success
    you explore the role and impact of virtual communities on EC
    you evaluate the issues involved in global EC
    you analyze the impact of EC on small businesses
    you examine the relationship between EC and BPR, knowledge management, and virtual corporations
    you explore the future of EC

  12. Identify EC applications and infrastructure
    Assessment Strategies
    completing a written analysis of a current article related to EC
    completing specified online quizzes
    completing specified internet research exercises and then submitting your findings
    completing specified Discussion Questions from the textbook
    completing a written summary of lessons you learned
    submitting assignments via e-mail by the required due date/time
    Criteria
    you identify the major steps in developing an EC application
    you investigate the major functionalities of EC applications
    you summarize the benefits and limitations of major EC application development options
    you examine various E application outsourcing options
    you investigate the major components of an electronic catalog and EC application suite
    you explore various methods for connecting an EC application to back-end systems and databases
    you identify the criteria used in selecting an outsourcing vendor and package
    you investigate the value and uses of EC application to log files
    you summarize the importance of EC application maintenance
    you summarize the difficulties of EC application maintenance

  13. Construct a business plan for an EC initiative
    Assessment Strategies
    completing an online EC Business Plan tutorial
    completing a business plan for an EC initiative
    submitting your EC business plan via e-mail by the required due date/time
    Criteria
    you identify the value of an EC business plan
    you identify the critical elements of an EC business plan
    you examine a business plan for your EC initiative
    your business plan is completed according to the instructor's guidelines