10104167Web Design for Marketers
Course Information
Description
Through hands-on experience, the conceptual and practical aspects of web design are emphasized, including site management, working with text, images, links, tables, layers, templates, libraries, cascading style sheets, forms, frames, behaviors, timeline and FTP in Macromedia Dreamweaver.
Total Credits
3
Course Competencies
  1. Develop a website using Macromedia Dreamweaver
    Assessment Strategies
    by completing and uploading assigned website by the specified due date/time
    Criteria
    website is created from scratch
    website includes various links
    website includes formatted fonts
    website includes formatted tables
    website includes webpage layout options
    website includes the use of cascade style sheets
    website includes the use of rollovers
    website includes the use of behaviors
    website includes inserted media objects
    website is correctly uploaded to a Web server

  2. Create web graphics using Macromedia Fireworks
    Assessment Strategies
    by completing and uploading assigned website by the specified due date/time
    Criteria
    website includes created and modified shapes and text using Fireworks
    website includes modified graphics using Fireworks
    website includes manipulated images using Fireworks
    website includes interactive objects using Fireworks
    website includes created animated objects using Fireworks
    website includes a navigation system using Fireworks
    website includes Fireworks integrated into Dreamweaver

  3. Incorporate proven web design principles
    Assessment Strategies
    by completing written report of web design principles
    by submitting assignment via email attachments by the specified due date/time
    Criteria
    report includes a required heading for web design principles
    report includes a title
    report includes cited source, author and date (within 14 days)
    report includes an personal analysis of things learned
    report includes an analysis of how the site relates to Internet Marketing
    report is a minimum of 2 paragraphs
    report exhibits correct and appropriate grammar, punctuation, spelling, syntax, and word usage

  4. Complete a website development plan
    Assessment Strategies
    by submitting a website development plan
    by submitting assignment via email attachments by the specified due date/time
    Criteria
    plan includes a company name
    plan includes a brief summary of implementation plan for tasks, timetable, and budget
    plan includes a brief summary of implementation plan for web presence
    plan includes a brief summary of implementation plan for expansion of internet presence
    plan includes target dates for completion of each group of tasks
    plan includes a cost estimation
    plan is between 3 and 5 pages
    plan includes an Internet Marketing Planning Checklist provided in class or textbook

  5. Integrate website design techniques with Dreamweaver and Fireworks
    Assessment Strategies
    by completing and uploading assigned website
    by submitting assignments via email attachments by the specified due date/time
    Criteria
    website includes a meta-tag (title)
    website includes a meta-tag (keywords)
    website includes a meta-tag (description)
    website includes Alt tags for all graphics or photos
    website includes a navigation system
    website includes background color or graphic
    website includes links and visited links font colors
    website includes font type
    website includes font color
    website includes shopping cart symbol (just a symbol, does not need to be linked)
    website includes a company logo
    website includes a nameplate (company title)
    website includes a motto
    website includes a tagline
    website includes a minimum of two functional internal links to two other pages within the site
    website includes a minimum of two functional external links to two other sites that opens in a different window (blank)
    website includes a minimum of one functional email link
    website includes a minimum of one functional anchor link
    website includes a minimum of one functional link to open in a new browser
    website includes a minimum of one photograph of your product or service
    website includes a minimum of one text graphic
    website includes a minimum of one graphic
    website includes an order form (does not need to actually be submitted, just a general form will suffice)
    website includes an About Us link (company information)
    website includes a Contact Us link (contact information, include toll-free phone number, hours of call center, fax, and email address)
    website includes trust building elements (Privacy policy, Security guarantees, Satisfaction guarantee statement
    website includes a Return policy
    website includes information on shipping options, rates, and policy and obvious prior to customers having to enter credit card information
    website includes information on payment options are available