10104165Internship
Course Information
Description
Get hands-on marketing experience through a supervised internship. Faculty assist in finding internships, but students take the lead to secure their own placements. Students, employers, and instructors collaboratively plan objectives and evaluate performance. Available to Marketing students with two semesters completed and a GPA of 2.0+. Gain real-world insights and professional connections.
Total Credits
3
Course Competencies
  1. Integrate marketing/digital marketing coursework and skills within a business/client practice
    Assessment Strategies
    Internship log and reflection
    Criteria
    Perform marketing job skills at approved internship site
    Record all experiences
    Incorporate workplace artifacts within journal when possible
    Reflect on the internship experience
    Submit journal and artifacts on a weekly basis

  2. Model professionalism with an awareness of cultural identity and cultivating inclusivity within the workplace
    Assessment Strategies
    On-the-job performance
    Written self-reflection on workplace communication
    Criteria
    Show a positive attitude
    Dress appropriately for company environment
    You are in attendance and punctual
    Develop positive working relations with clients from all cultures
    Demonstrate initiative and motivation
    Use good judgment
    Demonstrate technology/software skills
    Demonstrate inclusive communication skills
    Ensure work is of quality
    Use critical thinking and problem-solving skills
    Maintain information with appropriate confidentiality
    Accept constructive feedback
    Show a positive attitude
    Demonstrate ability to work independently

  3. Demonstrate the specific skills associated with a successful project or client plan
    Assessment Strategies
    Internship Performance Evaluation
    Internship Performance Packet
    Criteria
    Complete tasks/objectives as assigned by sponsor
    Communicate with internship instructor and/or internship site supervisor
    Reflect on evaluations of performance
    Work to improve job performance and professional behaviors based on feedback
    Include references for self-assessment
    Showcase internship artifact that reflects inclusive communication and/or strategy

  4. Prepare the terms for an internship contract with your sponsor
    Assessment Strategies
    Internship contract
    Criteria
    Internship contract includes performance objectives
    Contract is completed/approved per instructor and sponsor specifications
    Participate in de-brief with instructor and/or sponsor