Course

10104165 Marketing Internship
Course Information
Description
Get hands-on marketing experience through a supervised marketing internship. Activities may include content development, project management, advertising, social media marketing, and other marketing related duties as requested by the employer. Students, employers, and instructors collaboratively plan objectives and evaluate performance.  Available to marketing students with two complete semesters and a GPA of 2.0+. Required 144 hours of workplace experience.  
Total Credits
3
Course Competencies (Course Outcomes)
  1. Prepare internship documentation
    Assessment Strategies
    Internship Application Plan
    Resume
    Criteria
    Documentation includes resume
    Resume meets minimum quality standards as specified by the instructor
    Documentation includes sponsor form, completed per guidelines specified by the instructor
    Documentation includes at least two requests for faculty recommendations

  2. Integrate marketing skills within a business/client practice
    Assessment Strategies
    Written Product
    Criteria
    Incorporate at least two workplace artifacts
    Identify key projects
    Describe what you learned
    Relate work observations and/or learning to a marketing concept or practice

  3. Model professionalism, dependability, inclusivity, accountability, and ethical workplace behavior
    Assessment Strategies
    On-the-job performance as evaluated by sponsor supervisor
    Written self-reflection on feedback from sponsor supervisor
    Criteria
    Dress aligns with company dress code standards and workplace environment
    You are in attendance and punctual (arrive on time)
    Demonstrate technology/software skills
    Demonstrate inclusive communication skills such as bias-free language
    Ensure work meets quality standards as described by the workplace sponsor/supervisor
    Use critical thinking and problem-solving skills
    Maintain information with confidentiality, per guidelines of workplace sponsor/supervisor
    Identify feedback
    Apply feedback to your own actions

  4. Create a personal development plan
    Assessment Strategies
    Close-out Interview
    Written Product
    Criteria
    Use the Internship Performance Evaluation (completed by sponsor)
    Speak to the sponsor and instructor during the close-out interview
    Identify your key areas of development and growth during the internship
    Identify your areas for improvement
    Personal development plan includes summary of workplace experience
    Personal development plan includes a reflection on new learnings in the field of marketing
    Personal development plan includes challenges experienced
    Personal development plan includes a reflection on professional goals as a result of internship experience
    Personal development plan Includes at least two references for self-assessment