10104164Marketing Digital Design
Course Information
Description
Through extensive hands-on experience website builder sites are explored. The conceptual and practical aspects of website design are emphasized. Participants are introduced to principles and practices of Web Usability and Accessibility requirements. Participants are actively engaged in creating a website.
Total Credits
3
Prior Learning Assessment
  • Experiential-Portfolio
Course Competencies
  1. Explain principles of web usability
    Assessment Strategies
    Written Product - Usability Review
    Criteria
    define web usability
    describe how users really use the web
    describe how to design for scanning and not reading
    explain why users like mindless choices
    discuss the art of not writing for the web
    explain how to design proper website navigation
    explain the “Big Bang Theory of Web Design”
    explain why most arguments about usability are a waste of time, and how to avoid them
    identify ways to keep usability testing simple
    describe the need to design for mobile technology
    explain why usability is common courtesy

  2. Explain the importance of web accessibility
    Assessment Strategies
    Written product - written review of web accessibility
    Criteria
    define web accessibility
    identify strategies designers use to make sites accessible
    identify design elements to avoid
    describe the most important things designers can do to meet website accessibility needs

  3. Explore user friendly and cost effective website builder sites
    Assessment Strategies
    Written product - comparison of website builder sites
    Criteria
    explain the purpose of website builders
    compare the difference between website builders and web designers
    compare the benefits and challenges of using a website builder and a web designer
    identify specific website builder companies on the web
    compare website builder sites and its features, functions, and services
    discuss the ease of use and cost effectiveness of selected website builder sites

  4. Develop website builder skills
    Assessment Strategies
    Website
    Criteria
    you use a website builder
    choose an effective font for a website
    choose an effective image for a website
    demonstrate the correct steps to building a website
    demonstrate the correct steps to include effective font, images, text, and media
    demonstrate the correct steps to successfully publish the website