10104161Marketing Technology Applications
Course Information
Description
In this course participants have the opportunity to acquire technology skills and apply it to marketing requirements.
Total Credits
3
Course Competencies
  1. Explore acceptable netiquette principles
    Assessment Strategies
    completing a written assignment
    sending an email message
    Criteria
    explore several sources of netiquette
    summarize principles of netiquette

  2. Conduct research using the Internet and World Wide Web
    Assessment Strategies
    completing written assignments
    completing individual projects
    Criteria
    describe the Internet and the World Wide Web
    identify web search tools

  3. Use spreadsheet basic functions
    Assessment Strategies
    completing textbook assignments
    completing individual projects
    Criteria
    recognize basic elements of spreadsheets
    manipulate formulas
    create compound documents

  4. Use PowerPoint to create and give a formal presentation
    Assessment Strategies
    completing textbook assignments
    completing individual projects
    Criteria
    recognize elements of PowerPoint
    create PowerPoint slides

  5. Identify emergying technologies
    Assessment Strategies
    completing individual projects
    Criteria
    explore new marketing technologies
    recognize emerging technologies

  6. Create business communications projects portfolio using MS Word
    Assessment Strategies
    completing individual projects
    Criteria
    identify appropriate business communications principles
    recognize various business communications documents