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Explore current trends and topics in the marketing discipline
Assessment Strategies
Project, Written or Digital Product, and/or Oral Presentation
Criteria
Project includes components per instructor guidelines
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Assess how current marketing trends and topics are being infused into and applied to today's most innovative companies
Assessment Strategies
Project, Written or Digital Product, and/or Oral Presentation
Criteria
Explain how presented trends apply to organizations
Predict where the presented trend will have the most impact on the marketing discipline now and in the future
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Analyze a chosen marketing trend or industry
Assessment Strategies
Research Project, Written or Digital Product, and/or Oral Presentation
Criteria
Select trend or topic of interest
Identify key resources related to a chosen trend or topic
Review trend backgrounds and significance
Summarize applications and impacts of trends to today’s organizations, customers, and the marketing discipline as a whole
Predict where the trend or topic is going and where it will have the most impact
Oral presentation includes a summary of key findings to the class
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Analyze new marketing thinking through a review of current research
Assessment Strategies
Project, Written or Digital Product, and/or Oral Presentation
Criteria
Summarize research content and relevance to the business
Identify connections and insights from the research
You complete written review of content and topics
You complete summary presentation of content and topics
You lead an in class and/or on-line discussion of key book ideas
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Evaluate the critical role creativity and innovation plays in corporate success and growth
Assessment Strategies
Written Product (case study and essay on innovation in business)
Criteria
Case study response includes relevant aspects of the case
Case study response includes an outline of the decision selected
Case study response includes an explanation of why the decision was selected
Case study response is supported by relevant evidence
Case study response is organized and easy to follow
Introduction includes a clearly stated thesis or main idea
Introduction includes the supporting points that follow
Main ideas are relevant, appropriate, and accurate
Each main idea is developed in a paragraph, using supporting material
Case study response includes a closing paragraph
Response shows evidence of correct grammar, punctuation, and spelling (if written format)
Response shows evidence of accurate editing, graphics, and/or sound (if digital format)
Response is neat, professional, and presentable