10104111Digital Innovations
Course Information
Description
Explore cutting-edge technologies and practices used by companies to engage consumers. Topics may include Virtual Reality, Augmented Reality, Artificial Intelligence, big data, video game business models, and cryptocurrencies. Involves research, projects, and presentations. 
Total Credits
3
Course Competencies
  1. Explore current trends and topics in the marketing discipline
    Assessment Strategies
    Project, Written or Digital Product, and/or Presentation

  2. Assess how current marketing trends and topics are being infused into and applied to today's most innovative companies
    Assessment Strategies
    Project, Written or Digital Product, and/or Presentation
    Criteria
    You explain how presented trends apply to organizations
    You theorize where the presented trend will have the most impact on the marketing discipline now and in the future

  3. Conduct research and analysis related to chosen marketing trend or industry
    Assessment Strategies
    Project, Written or Digital Product, and/or Presentation
    Criteria
    You select trend or topic of interest
    You identify key resources related to a chosen trend or topic
    You review trend backgrounds and significance
    You summarize applications and impacts of trend to today’s organizations, customers and the marketing discipline as a whole
    You theorize where the trend or topic is going and where it will have the most impact
    You orally present a summary of key findings to the class

  4. Analyze new marketing thinking through a review of current research
    Assessment Strategies
    Project, Written or Digital Product, and/or Presentation
    Criteria
    Summarize research content and relevance to the business
    Identify connections and insights from the research
    You complete written review of content and topics
    You complete summary presentation of content and topics
    You lead an in class and/or on-line discussion of key book ideas

  5. Evaluate the critical role creativity and innovation plays in corporate success and growth
    Assessment Strategies
    Written Product- case study and essay on innovation in business
    Criteria
    case study response demonstrates a thorough understanding of relevant aspects of the case
    case study response outlines in detail the decision selected
    case study response includes an explanation of why the decision was selected
    case study response is supported by relevant evidence
    case study response is well organized
    introduction includes a clearly stated thesis
    introduction introduces the main ideas
    main ideas are relevant, appropriate, and accurate
    each main idea is developed in a paragraph
    each main idea is developed using supporting material
    arguments are based on logical assumptions
    arguments are to the point
    includes an interesting and thoughtful closing statement
    evidences correct grammar, punctuation, and spelling (if written format)
    evidences proper editing, graphics and/or sound (if digital format)
    is neat, professional, and presentable

This Outline is under development.