10104111Digital Innovations
Course Information
Description
Explore cutting-edge technologies and practices used by companies to engage consumers. Topics may include Virtual Reality, Augmented Reality, Artificial Intelligence (AI), big data, video game business models, and cryptocurrencies. Involves research, projects, and presentations. 
Total Credits
3
Course Competencies
  1. Explore current trends and topics in the marketing discipline
    Assessment Strategies
    Project, Written or Digital Product, and/or Oral Presentation
    Criteria
    Project includes components per instructor guidelines

  2. Assess how current marketing trends and topics are being infused into and applied to today's most innovative companies
    Assessment Strategies
    Project, Written or Digital Product, and/or Oral Presentation
    Criteria
    Explain how presented trends apply to organizations
    Predict where the presented trend will have the most impact on the marketing discipline now and in the future

  3. Analyze a chosen marketing trend or industry
    Assessment Strategies
    Research Project, Written or Digital Product, and/or Oral Presentation
    Criteria
    Select trend or topic of interest
    Identify key resources related to a chosen trend or topic
    Review trend backgrounds and significance
    Summarize applications and impacts of trends to today’s organizations, customers, and the marketing discipline as a whole
    Predict where the trend or topic is going and where it will have the most impact
    Oral presentation includes a summary of key findings to the class

  4. Analyze new marketing thinking through a review of current research
    Assessment Strategies
    Project, Written or Digital Product, and/or Oral Presentation
    Criteria
    Summarize research content and relevance to the business
    Identify connections and insights from the research
    You complete written review of content and topics
    You complete summary presentation of content and topics
    You lead an in class and/or on-line discussion of key book ideas

  5. Evaluate the critical role creativity and innovation plays in corporate success and growth
    Assessment Strategies
    Written Product (case study and essay on innovation in business)
    Criteria
    Case study response includes relevant aspects of the case
    Case study response includes an outline of the decision selected
    Case study response includes an explanation of why the decision was selected
    Case study response is supported by relevant evidence
    Case study response is organized and easy to follow
    Introduction includes a clearly stated thesis or main idea
    Introduction includes the supporting points that follow
    Main ideas are relevant, appropriate, and accurate
    Each main idea is developed in a paragraph, using supporting material
    Case study response includes a closing paragraph
    Response shows evidence of correct grammar, punctuation, and spelling (if written format)
    Response shows evidence of accurate editing, graphics, and/or sound (if digital format)
    Response is neat, professional, and presentable